Writing it out by hand

A noted business executive once told me that he could judge a man in a few minutes by the way he spoke or wrote.

Sherwin Cody, from an ad that ran for forty years.

I often write famous copy and literature by hand. If you analyze the text carefully, you can see something remarkable. In a few words, you are transported in front of that executive, and you begin to worry about your own speaking and writing. Who doesn’t want to impress a noted business executive?

There’s an alchemy in these words. The ability to land you in a scene and leave you with a sense of dread, eager to find out what the executive is looking for.

I write it by hand. It helps me focus, analyze, and frankly, greatly improve my own writing.